Everyday Objects / Cultural Treasures
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Vadim Gushchin photographs "Everyday Objects" in such a way that it is immediately obvious that they have originated from Malevich's Black Square. The main idea of design is the sparing use of form. Because when we talk about pure forms, we...
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Vadim Gushchin photographs "Everyday Objects" in such a way that it is immediately obvious that they have originated from Malevich's Black Square. The main idea of design is the sparing use of form. Because when we talk about pure forms, we recall Malevich - his works, reduced to the depiction of the pure plane. A paradoxical effect arises when photographing objects. It would appear that reality is being documented. That is to say, things are presented as they are. But in fact, in order to do this, things are taken beyond their usual context. That is, each separate object is placed in a meta position in relation to reality. And the better the shooting is done, the more accurately the object is reproduced, and the bigger the size, and the better the lens, the more that object will be alienated from its habitual existence. Once photographed, objects rise above themselves. In Gushchin's artistic space, industrial objects are transformed into sculptures. And each of these sculptures gives witness to its source — the Universe of Malevich.